Project:
Year:
Type / Category:
Location:
Introduction:
Oxi
2024
OOH, Awarness Campaign
Rwanda
Oxi, a product of the ARMA Group from Egypt, has been at the forefront of the FMCG industry in Egypt and the Middle East and North Africa (MENA) region since 1992. Oxi is a laundry and hygiene product that has recently been launched in Rwanda. To raise awareness among Rwandan households and promote various products, we have developed an awareness campaign.
Oxi, a flagship brand of the ARMA Group from Egypt, has been a trusted
name in the FMCG sector across Egypt and the wider Middle East and
North Africa (MENA) region since 1992. Known for its high-quality
laundry and hygiene products, Oxi has built a strong reputation for
delivering effective and affordable household solutions.
With its recent entry into the Rwandan market, Oxi aims to establish
brand recognition and trust among local consumers. Given the
competitive nature of the FMCG landscape and the importance of
hygiene in everyday life, it is essential to educate and engage Rwandan
households about Oxi’s value, performance, and product range.
To achieve this, we have developed a targeted awareness campaign
designed to introduce Oxi to Rwandan consumers, highlight its key
benefits, and position it as a reliable solution for laundry and hygiene
needs. This campaign will focus on building brand visibility, generating
interest, and encouraging product trials to support long-term customer
loyalty.
