Project:
Year:
Type / Category:
Location:
Introduction:
High Club Premium Whiskey
2020
Identity, label
Goma, Democratic Republic of Congo
HIGH CLUB WHISKEY, Inspired by the cunning and
relentless character of High Club, this whiskey captures the essence of
the Peaky Blinders leader. High Club Whiskey is more than just a drink;
it’s an experience that transports you to the dark, seductive atmosphere.
Brand Concept: A whiskey that’s bold, elegant, and with a rebellious
touch. Each sip evokes the determination and sophistication of a man
who plays by his own rules, perfect for those who value authenticity and
the power of a well-told story.
Visual Identity: The bottle features clean, classic lines, with black and
gold accents that reflect Shelby’s mystery and authority. The logo, an
elegant mix of vintage and modern typography, is paired with a subtle
emblem: a razor blade tucked into a cap, an iconic symbol of the Peaky
Blinders.
Whiskey: For those who don’t just drink whiskey, but live a story
